Privacy Policy

1. Introduction

This policy explains what personal data Valure (“we” or “us”) collects when you use the Valure store, My Valure, Valure Support or Valure Media, why we need it, and how you stay in control of it.

Valure is responsible for your data. We're based in Denmark, and we follow the EU General Data Protection Regulation (GDPR). In short:

• We never sell your data, and we don't use it for advertising.
• We never see your password, your card details or your Robux balance.
• We don't use advertising or tracking cookies.
• We don't use your messages or files to train AI.

2. The data we collect

We collect only what we need to give you our products and services:

• Roblox account: your Roblox username and user ID, when you buy a product, verify your account or use My Valure. We never see your Roblox password.
• Purchases: the products you bought, the price, the date, how you paid, and your licences, transfers and refund requests.
• Payments in euros: Whop handles your payment and sends us your name, email address and country. Your card details stay with Whop.
• Payments in Robux: Roblox handles your payment. We only receive confirmation that you paid.
• Support messages: what you send Valure Support, like messages and screenshots, and the name and email address you give us when you leave a message.
• Questions to the Valure Assistant: what you type in the chat or the Valure Support search. We don't save it after the answer is sent, unless the chat connects you to an agent or you leave a message. We then save the conversation as a support message, so we can help you. Our technical logs record each request and your IP address, but not what you typed.
• Chat feedback: the rating, reasons and comment you give at the end of a chat. We save it without your IP address or the conversation.
• Valure Media uploads: your file, the link name you choose, the upload date and your IP address.
• Technical data: your IP address, browser type and approximate location, which our hosting provider processes to deliver our websites and keep them secure.

3. How we use your data

Here's why we use your data, and the legal basis for each use:

• Delivering products and checking licences: contract. We need it to fulfil our agreement with you.
• Payments, refunds, gift cards and licence transfers: contract. We need it to fulfil our agreement with you.
• Valure Support: contract. We need it to help you with what you bought.
• Security and handling abuse, such as illegal uploads: legitimate interest. We need to keep our services and users safe.
• Improving the Valure Assistant from chat feedback: legitimate interest. We need to know what works and what doesn't.
• Bookkeeping records: legal obligation. Danish bookkeeping law requires them.

You need to give us your Roblox username to buy and use our products. Without it, we can't deliver them.

We never use your data for advertising.

AI processing: the Valure Assistant, the AI answers in Valure Support and the content check on Valure Media use AI models run by Cloudflare. Your questions and files are only used to give you an answer or to check the file. They're never used to train AI. Don't share personal details in the chat.

Valure Media check: every upload is checked automatically by AI before it goes public. No person reviews it first. The check looks for sexual content, graphic violence, self-harm, hate, drug use and private information, like ID documents. If it flags your file, the file isn't published, and we delete it straight away. If you think that's a mistake, contact Valure Support, and a person will review the decision. You'll need to send the file again, because we don't keep it.

4. Security and storage

• Hosting: our websites and AI models run on Cloudflare. Valure Media files, chat feedback and support conversations are stored in the EU.
• Encryption: every connection to our websites is encrypted.
• Access: only the people who need your data to help you can see it.
• Providers: we only work with providers that meet strict security standards.

5. How long we keep it

We keep your data only for as long as we need it:

• Purchase and payment records: 5 years from the end of the financial year the purchase belongs to, as Danish bookkeeping law requires.
• Licences and My Valure records: for as long as you have a licence, so you can keep using your products.
• Support messages: up to 2 years after your last message.
• Questions to the Valure Assistant: we don't keep what you type after the answer is sent, unless it becomes a support message. If nobody answered and you didn't leave a message, we delete it within a few days. The technical log of each request is kept for up to 7 days.
• Chat feedback: 12 months.
• Valure Media files: until you ask us to remove them, or until we remove them for breaking our rules.
• IP addresses on Valure Media uploads: for as long as the file is stored. We delete the IP address together with the file.
• Technical and security logs: up to 7 days.

6. Third-party services

We share data only with the companies that help us run Valure, and only what they need:

• Roblox: processes Robux payments and delivers products to your Roblox inventory. Roblox handles payments under its own privacy policy and is an independent controller for them.
• Whop: processes payments in euros. We never see your card details. Whop handles payments under its own privacy policy and is an independent controller for them.
• Cloudflare: hosts our websites, stores Valure Media files, chat feedback and support conversations in the EU and runs our AI models.
• eusend: sends our support emails. It receives your email address and the text of the email.

Roblox, Whop and Cloudflare are based in the United States, so your data can be processed there. Here's how it's protected:

• Roblox: the European Commission's Standard Contractual Clauses.
• Whop: the European Commission's Standard Contractual Clauses.
• Cloudflare: the EU-US Data Privacy Framework.

You can ask us for a copy of the safeguards we use by emailing privacy@valu.re.

We share data with authorities only when the law requires it, for example about illegal content. We never sell or trade your data for marketing or advertising.

7. Cookies

We don't use advertising or tracking cookies, so you won't see a cookie banner.

• Local storage: Valure Support saves your answers to “Was this answer helpful?” in your browser, so it remembers them on your device. That information never leaves your device.
• Minimised chats: if you minimise the chat, your conversation is saved in your browser for 30 minutes, so it's still there when you come back. It's deleted when you end the chat. That information never leaves your device.
• Security: Cloudflare may set a strictly necessary cookie to protect our websites from bots.

8. Children and teenagers

You need to be at least 13 to buy from us. If you're under 18, you need permission from a parent or guardian.

We don't knowingly collect data from children under 13. If you think a child under 13 has given us their data, email privacy@valu.re, and we'll delete it.

9. Your rights (GDPR)

Under the GDPR, you have the right to:

• See your data and get a copy of it.
• Correct data that's wrong.
• Delete your data, unless we have to keep it by law.
• Limit how we use your data.
• Move your data to another service, in a common format.
• Withdraw any permission you've given us, at any time.

Right to object: when we use your data based on our legitimate interest, like keeping our services secure, you can object at any time. Email privacy@valu.re, and we'll stop unless we have a strong reason we're allowed to continue.

To use any of these rights, email privacy@valu.re. It's free, and we'll reply within a month. We might ask you to confirm your Roblox account, so we know the request is really from you.

If you're not happy with how we handle your data, you can complain to the Danish Data Protection Agency, Datatilsynet, or to the data protection authority where you live. We'd appreciate the chance to sort it out with you first.

10. Changes to this policy

If we change how we use your data, we'll update this page and the date at the top. If a change is important, we'll tell you before it takes effect.

11. Contact

For anything about your data or this policy, email privacy@valu.re. For help with a product, contact Valure Support.

Read the rules for using Valure in our Terms of Service.